Philosophy
WHAT IS THE COLLECTIVE VISION OF THE BRIDE AND HER BRIDESMAIDS? In a time where tradition is emphasized, weddings as a result, have become more intimate, holding a special meaning for both the couple and those who care for them. I have created a special line of bridesmaid and wedding dresses that evolve with the footsteps of today's changing times. — JENNY YOO
We invite you to discover our exclusive new collection of dresses, revealing how we have redefined todays bridal party. Our philoso
phy is to present you with a variety of dresses, incorporating rich and luxurious silks, chiffons, and cottons to create an elegant, feminine, and refined look. Attention to detail, cut, proportion, and workmanship ensures each dress the most feminine and flattering fit.
We design for the discriminating bride and bridesmaid who are looking for a dress that she can use not only for the bridal party, but again and again for any special occasion. Our goal is to give our client a beautiful quality dress that she can carry with her for years to come...
Meet Jenny Yoo
Jenny Yoo hails from a small town outside of Philadelphia. She attended the prestigious Parsons School of Design in New York City and received her bachelors degree in Fashion Design. She is the founder and designer of Jenny Yoo Collection, Inc., a highly successful and rapidly growing company within the bridal industry.
Upon graduating from Parsons, she worked for a private label company before becoming an associate designer at Ann Taylor. She gained valuable experience and knowledge working for a corporate fashion apparel company. She recognized the importance of understanding consumer needs, but was frustrated with the creative limitations faced while working for a corporate label. She was determined to pursue her dreams.
JENNY’S PASSION was to create and design her own collection of bridesmaid dresses. Upon starting her business, she recognized the absence of understated, yet uniquely stylish, quality bridesmaid dresses. She combines her visionary and creative expression with her corporate background experience to create a fresh, modern approach to dressing today’s bridesmaids.
Jenny’s clear vision and motivation for redefining today’s bridesmaids has driven her company’s rapid success of recognition in the bridal industry. Jenny understands that while weddings are a tradition, rules can and need to be broken. Her modern yet elegant designs emphasize her philosophy that one must evolve with the footsteps of today’s changing times. She launched her first collection of
bridesmaid dresses in November 2002. It was the beginning of her successful road to make a mark and create a new niche in the bridal industry.
In such a short time, her reputation has blossomed and she has been featured in countless editorials and televised media coverage. Several of Jenny’s dresses have been featured on NBC’s The Today Show in its “The Today Show Throws a Wedding” for the past 3 years and in 2005, her dresses won the prestigious top prize. She has been featured in numerous publications like InStyle Weddings, Martha Stewart Wedding, Town & Country and many more.
Jenny’s vision, direction, and designs are refreshing and continues to raise the bar in the industry to redefine bridesmaids.
Jenny’s Wedding
CHICAGO
300 West Superior Street
Suite 102
Chicago, IL 60654
312.642.2327 tel / 312.642.2347 fax
chicago@jennyyoo.com
Showroom by appointment only:
Monday 10-5
Tuesday-Friday 10-7
Saturday 10-6 (10-4 in the summer)
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